TO GUARD AGAINST THERMAL & UV DAMAGE
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
- Instant, daily protection from damaging heat, UV and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling
*Against combing breakage on clean, damaged hair. Protects against color fade
- Leaves hair soft, shiny and looking-healthy
JOICO DEFY DAMAGE PROTECTIVE SHIELD 100ML
Apply small amount to damp hair prior to blow-drying and style as usual.
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
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PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. -
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. -
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal. -
SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
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