FOR BOND STRENGTHENING & COLOR LONGEVITY
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
- Free of SLS/SLES Sulfates*
- Leaves hair soft, shiny, and healthy-looking
Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
JOICO DEFY DAMAGE PROTECTIVE SHAMPOO 300ML
Apply to wet hair. Lather, then rinse thoroughly.
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
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PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. -
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. -
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal. -
SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
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